Panerai’s First Boutique In Australia

by Chamath Gamage

Last week Panerai launched its first luxury timepiece boutique in King Street, Sydney, Australia. A special event was held on the 3rd of March to celebrate the momentous occasion, with leading guests, lifestyle media, and esteemed VIP’s all in attendance. While the guests were admiring what the boutique has to offer, they were also treated to Italian canapés made by award-winning restaurant a’Mare and finely curated cocktails to suit the special occasion.

The brand-new Panerai boutique is inspired by the brand’s iconic timepieces and their designs. The boutique features elements of bronze, wood, and corrugated glass which is both undulating and transparent. All these elements come together to give a visual of the world of sea, ships, and underwater exploration. A large wall clock is displayed in the boutique which is large recreation of the dial design of the brand’s submersible timepiece. The iconic hour indices that Panerai dials are known for is recreated beautifully, including the green luminescent.

While the boutique event had plenty to offer, the main attractions were the timepieces, in which some were only available for viewing while others could be purchased on the night. As part of the timepieces on show were two of Panerai’s most outstanding watches. The new Luminor Perpetual Calendar Platinumtech and also the Luminor Due TuttoOro.

The Luminor Perpetual Calendar is one of the most challenging complications made in the world of horology. This timepiece is able to indicate the date and automatically recognise months with less than 31 days as well as leap years. The model is now offered in two material variants; Goldtech™ and Platinumtech™.

The Panerai Luminor Due TuttoOro is one of the more elegant and stylish creations from the brand. The simplistic dial combined with Goldtech™ material for the case and bracelet, makes this timepiece an uncomplicated luxury timepiece that can be worn to the highest occasions. The dial of the Panerai Luminor Due TuttoOro is offered in either white or deep marine blue, with the blue being sold exclusively through boutiques only.

Panerai’s first boutique opening in Sydney was a great success, with the guests being able to explore the brand’s timepieces on offer whilst also learning the heritage and history behind what makes Panerai a great luxury brand in the world of horology.

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